International Forum on Non-food Market Development in Central Asia (Non-Food Asia)

Specifics of Central Asian markets: current state, retail formats, legislative regulation, market development trends

Review of the Kazakhstan consumer behavior. Consumption dynamics, distribution of spending by category, online vs offline Madina Seisengalieva, Commercial Director, NielsenIQ Kazakhstan

How a manufacturer can meet the demands of consumers and gain their trust. Business Case
Daniyar Alshanbayev, Director General, Aurora Production Complex (Kazakhstan)

Maintaining a mutually beneficial Eurasian partnership. Attracting new countries and free trade agreements
Peter Bobrovsky, Executive Director, Association of Manufacturers of Perfumery, Cosmetics, Household Chemicals and Hygiene Products

Feasibility of a new representative office in another country. Pros and cons, taxation and operational peculiarities of doing business in Kazakhstan, Uzbekistan, Tajikistan and other countries

Integration processes and measures of state support of foreign economic activity. Export potential of Russian companies
Oleg Pechenkin, Head of Representative Office in Kazakhstan, Russian Export Center

Localization of production in Central Asian countries. What to consider, possible pitfalls. Business case

Geographical expansion of Russian retail in Central Asia

Discussion: Foreign market entry: what is important to consider

Payback forecast: what to expect

Competitive environment in the country of entry

Customer preferences by product category, price and composition

Certification of export products

Trademark protection

Adaptation of export products to local retailer requirements

Transformation of commodity flows: new ways and corridors for end product supply to the domestic market of the Russian Federation. Alternative supplier country options

Customs and tariff regulation: results of zeroing customs duties and other import support measures
Gennady Shestakov, Chairman of the Council of the Kazakhstan Association of Customs Brokers

Specifics of household chemicals, cosmetics and hygiene products (including for testing and certification) import into the Russian Federation before reaching shop shelves

Bypassing the distributor in the supply chain: current specifics (methods) of concluding direct contracts with foreign manufacturers

Changing the procurement strategy. Feasibility of purchasing in excess of sales plans. Storage and distribution, how to overcome the shortage of warehouse space
Lyubov Kozmina Director General Drogeri Union

Specifics of international bank settlements: instruments and methods

Trading houses and distribution centers abroad as part of the support infrastructure for Russian companies

Revenue forecasting methods

Marketplace market trends 2023-2024. Analytics of Central Asian sites and specifics of work on the international market

Drivers of international e-commerce growth. What goods to put on the shelf, peculiarities of trade in Central Asian countries, work with consumers (topic to be specified)
Olga Kondratieva, Purchasing Director, Schiever Uzbekistan

Potential for the development of private labels in Central Asia markets

Case study: How to take into account trends when creating a new private label brand: packaging, color, composition
Yana Korshunova, head of AROMAgroup, founder of the AROMATERIA Home Fragrances brand

Development of own online sales channels

Logistics solutions: how to unify all shipping, working at different sites, last mile

Specifics of interaction with foreign marketplaces and online exports