International Forum on Non-food Market Development in Central Asia (Non-Food Asia)

Day 1

November 9

Event Center Atakent-Expo, Almaty

10:00 - 13:00 Market development trends in Central Asian countries

Specifics of Central Asian markets: current state, retail formats, legislative regulation, market development trends

Review of the Kazakhstan consumer behavior. Consumption dynamics, distribution of spending by category, online vs offline Madina Seisengalieva, Commercial Director, NielsenIQ Kazakhstan

How a manufacturer can meet the demands of consumers and gain their trust. Business Case
Daniyar Alshanbayev, Director General, Aurora Production Complex (Kazakhstan)

Maintaining a mutually beneficial Eurasian partnership. Attracting new countries and free trade agreements
Peter Bobrovsky, Executive Director, Association of Manufacturers of Perfumery, Cosmetics, Household Chemicals and Hygiene Products

13:00 – 14:00 Lunch

14:00 – 17:00 Export potential and access to new markets

Feasibility of a new representative office in another country. Pros and cons, taxation and operational peculiarities of doing business in Kazakhstan, Uzbekistan, Tajikistan and other countries

Integration processes and measures of state support of foreign economic activity. Export potential of Russian companies
Oleg Pechenkin, Head of Representative Office in Kazakhstan, Russian Export Center

Localization of production in Central Asian countries. What to consider, possible pitfalls. Business case

Geographical expansion of Russian retail in Central Asia

Discussion: Foreign market entry: what is important to consider

  • Payback forecast: what to expect
  • Competitive environment in the country of entry
  • Customer preferences by product category, price and composition
  • Certification of export products
  • Trademark protection
  • Adaptation of export products to local retailer requirements

  • Day 2

    November 10

    Event Center Atakent-Expo, Almaty

    10:00 – 13:00 Supply chains and logistics

    Transformation of commodity flows: new ways and corridors for end product supply to the domestic market of the Russian Federation. Alternative supplier country options

    Customs and tariff regulation: results of zeroing customs duties and other import support measures
    Gennady Shestakov, Chairman of the Council of the Kazakhstan Association of Customs Brokers

    Specifics of household chemicals, cosmetics and hygiene products (including for testing and certification) import into the Russian Federation before reaching shop shelves

    Bypassing the distributor in the supply chain: current specifics (methods) of concluding direct contracts with foreign manufacturers

    Changing the procurement strategy. Feasibility of purchasing in excess of sales plans. Storage and distribution, how to overcome the shortage of warehouse space
    Lyubov Kozmina Director General Drogeri Union

    Specifics of international bank settlements: instruments and methods

    Trading houses and distribution centers abroad as part of the support infrastructure for Russian companies

    Revenue forecasting methods

    13:00 – 14:00 Lunch

    14:00 – 17:00 Assortment and e-commerce development

    Marketplace market trends 2023-2024. Analytics of Central Asian sites and specifics of work on the international market

    Drivers of international e-commerce growth. What goods to put on the shelf, peculiarities of trade in Central Asian countries, work with consumers (topic to be specified)
    Olga Kondratieva, Purchasing Director, Schiever Uzbekistan

    Potential for the development of private labels in Central Asia markets

    Case study: How to take into account trends when creating a new private label brand: packaging, color, composition
    Yana Korshunova, head of AROMAgroup, founder of the AROMATERIA Home Fragrances brand

    Development of own online sales channels

    Logistics solutions: how to unify all shipping, working at different sites, last mile

    Specifics of interaction with foreign marketplaces and online exports

    The Forum program is subject to change